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Groundbreakers eBook
How Obama''S 2.2 Million Volunteers Transformed Campaigning In America
language: english
Publisher:
Oxford University Press, December of 2014 ‧
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Ebook for ADE
SYNOPSIS
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money - they are about boots onthe ground and cultivating leaders.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780199394623 |
| Publisher: | Oxford University Press |
| Release Date: | December of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
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Tourist Guides and Maps
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North America
|
| EAN: | 9780199394623 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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