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Great Brand Blunders eBook

The Worst Marketing And Social Media Meltdowns Of All Time...And How To Avoid Your Own

by Rob Gray
language: english
Publisher: HODDER & STOUGHTON, February of 2014 ‧
3,99€
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A wry, informative look at marketing failures and misjudgements, packed with classic and new examples from around the world. Both humorous and analytical, Great Brand Blunders explores the reasons why things went horribly wrong and offers important lessons for marketing professionals and students.

Great Brand Blunders

The Worst Marketing And Social Media Meltdowns Of All Time...And How To Avoid Your Own

by Rob Gray

Property Description
ISBN: 9781780592305
Publisher: HODDER & STOUGHTON
Release Date: February of 2014
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781780592305
Acessibilidade: Ver características de acessibilidade indicadas pelo editor