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Global Supply Chain Quality Management
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Global Supply Chain Quality Management eBook

Product Recalls And Their Impact

Book eBook
language: english
Publisher: TAYLOR & FRANCIS, November of 2014 ‧
111,29€
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This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and include the perspectives of U.S. and Chinese executives. The book then presents a conceptual model that synthesizes the literature and case studies, and describes the ways in which alternative product recall strategies influence consumers'' perception of an organization''s corporate social legitimacy and consumers'' future purchasing behaviors.

Global Supply Chain Quality Management

Product Recalls And Their Impact

Property Description
ISBN: 9781040080719
Publisher: TAYLOR & FRANCIS
Release Date: November of 2014
Language: English
Format: eBook
File Format and Compatibility:
Collection: Supply Chain Integration Modeling, Optimization And Application
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781040080719
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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