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Global Advertising, Attitudes, And Audiences eBook

by Tony Wilson
language: english
Publisher: TAYLOR & FRANCIS, September of 2013 ‧
78,16€
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Ebook for ADE
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

Global Advertising, Attitudes, And Audiences

by Tony Wilson

Property Description
ISBN: 9781136933622
Publisher: TAYLOR & FRANCIS
Release Date: September of 2013
Language: English
Format: eBook
File Format and Compatibility:
Collection: Issn
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
eBooks in English > Management > Advertising
EAN: 9781136933622
Acessibilidade: Ver características de acessibilidade indicadas pelo editor