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Getting China And India Right eBook

Strategies For Leveraging The World''S Fastest Growing Economies For Global Advantage

by Haiyan Wang e Anil K. Gupta
language: english
Publisher: WILEY, March of 2009 ‧
30,46€
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Offers guidance for multi-national corporations (MNCs) who are contemplating expanding into both China and India. This book explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10 per cent of the population.

Getting China And India Right

Strategies For Leveraging The World''S Fastest Growing Economies For Global Advantage

by Haiyan Wang e Anil K. Gupta

Property Description
ISBN: 9780470441091
Publisher: WILEY
Release Date: March of 2009
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Tourist Guides and Maps > Asia, Pacific and Oceania
EAN: 9780470441091
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

HAIYAN WANG

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ANIL K. GUPTA

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