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Gaining Momentum: Managing The Diffusion Of Innovations eBook

language: english
Publisher: WORLD SCIENTIFIC PUBLISHING COMPANY, July of 2010 ‧
68,90€
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Ebook for ADE
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

Gaining Momentum: Managing The Diffusion Of Innovations

Property Description
ISBN: 9781908978516
Publisher: WORLD SCIENTIFIC PUBLISHING COMPANY
Release Date: July of 2010
Language: English
Pages: 448
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Series On Technology Management
Categories: eBooks in English > Management > Management and Organization
EAN: 9781908978516