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Freud On Madison Avenue eBook

Motivation Research And Subliminal Advertising In America

by Lawrence R. Samuel
language: english
Publisher: University of Pennsylvania Press, Inc., June of 2011 ‧
39,68€
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Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

Freud On Madison Avenue

Motivation Research And Subliminal Advertising In America

by Lawrence R. Samuel

Property Description
ISBN: 9780812204872
Publisher: University of Pennsylvania Press, Inc.
Release Date: June of 2011
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Tourist Guides and Maps > North America
EAN: 9780812204872