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Fraud Prevention In Online Digital Advertising eBook
language: english
Publisher:
Springer International Publishing, June of 2017 ‧
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783319567938 |
| Publisher: | Springer International Publishing |
| Release Date: | June of 2017 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Springerbriefs In Computer Science |
| Categories: |
eBooks in English
>
Management
>
Advertising
|
| EAN: | 9783319567938 |
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