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Focus Group Practice eBook

by Claudia Puchta e Jonathan Potter
language: english
Publisher: SAGE PUBLICATIONS, January of 2004 ‧
45,04€
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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

Focus Group Practice

by Claudia Puchta e Jonathan Potter

Property Description
ISBN: 9781446234907
Publisher: SAGE PUBLICATIONS
Release Date: January of 2004
Language: English
Pages: 184
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781446234907
Acessibilidade: Ver características de acessibilidade indicadas pelo editor