10% OFF

Essentials Of Marketing eBook

Theory And Practice For A Marketing Career

by Alex Thompson e David Brown
language: english
Publisher: TAYLOR & FRANCIS, September of 2022 ‧
70,21€
10% OFF CARD
IMMEDIATE AVAILABILITY
Ebook for ADE
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

Essentials Of Marketing

Theory And Practice For A Marketing Career

by Alex Thompson e David Brown

Property Description
ISBN: 9781000653854
Publisher: TAYLOR & FRANCIS
Release Date: September of 2022
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781000653854
Acessibilidade: Ver características de acessibilidade indicadas pelo editor