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Enterprise China eBook

Adopting A Competitive Strategy For Business Success

by Allen J. Morrison e J. Stewart Black
language: english
Publisher: WILEY, November of 2022 ‧
29,14€
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How to adapt your firm’s competitive strategy to the modern reality of Chinese enterprise

Enterprise China: Adopting a Competitive Strategy for Business Success delivers a roadmap for business executives competing in and with China. Prepared by a team of renowned management researchers and strategists, the book examines the often-misunderstood interconnectedness of the Chinese state and Chinese businesses, demonstrating that individual firms and companies are often just the tip of the iceberg. The authors explain how the overarching vision, ambition, and strategy of the State impact and guide key commercial enterprises and how this affects Western business interests.

In the book, you’ll also find:

  • Explorations of the competitive strategy and associated tactics of Chinese enterprise
  • Strategies and tactical options for Western business executives as they compete in and with the Chinese state
  • Descriptions of the key factors business executives must assess as they do business in and with China

An essential discussion of one of the great economic powerhouses of contemporary history, Enterprise China belongs in the libraries of business executives, policy makers, and thought leaders seeking perspective on an unavoidable and determined competitor.

Enterprise China

Adopting A Competitive Strategy For Business Success

by Allen J. Morrison e J. Stewart Black

Property Description
ISBN: 9781394153435
Publisher: WILEY
Release Date: November of 2022
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781394153435
Acessibilidade: Ver características de acessibilidade indicadas pelo editor