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Engaging Brands eBook

A Customer-Centric Approach For Superior Experiences

by Michela Addis
language: english
Publisher: TAYLOR & FRANCIS, May of 2020 ‧
54,31€
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Ebook for ADE
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

Engaging Brands

A Customer-Centric Approach For Superior Experiences

by Michela Addis

Property Description
ISBN: 9780429996382
Publisher: TAYLOR & FRANCIS
Release Date: May of 2020
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9780429996382