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Endorsements In Advertising eBook

A Social History

by Segrave Kerry Segrave
language: english
Publisher: McFarland & Company, Inc., Publishers, January of 2015 ‧
34,44€
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The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.

Endorsements In Advertising

A Social History

by Segrave Kerry Segrave

Property Description
ISBN: 9781476610801
Publisher: McFarland & Company, Inc., Publishers
Release Date: January of 2015
Language: English
Pages: 239
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Advertising
EAN: 9781476610801