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Ebook: Marketing Higher Education eBook

Theory And Practice

by Felix Maringe e Paul Gibbs
language: english
Publisher: Open University Press, December of 2009 ‧
111,30€
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The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship.

Ebook: Marketing Higher Education

Theory And Practice

by Felix Maringe e Paul Gibbs

Property Description
ISBN: 9780335236862
Publisher: Open University Press
Release Date: December of 2009
Language: English
Pages: 213
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Others
EAN: 9780335236862