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Ebook: Crafting And Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases eBook

by Arthur Thompson, John Gamble, A. Strickland, Alex Janes, Ciara Sutton e Margaret Peteraf
language: english
Publisher: MCGRAW-HILL EDUCATION, February of 2013 ‧
52,99€
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Ebook for ADE
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Ebook: Crafting And Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases

by Arthur Thompson, John Gamble, A. Strickland, Alex Janes, Ciara Sutton e Margaret Peteraf

Property Description
ISBN: 9780077152673
Publisher: MCGRAW-HILL EDUCATION
Release Date: February of 2013
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Uk Higher Education Business Management
Categories: eBooks in English > Management > Management and Organization
EAN: 9780077152673

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