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Dynamics Of International Advertising eBook

Theoretical And Practical Perspectives

by Barbara Mueller
language: english
Publisher: Peter Lang Inc., International Academic Publishers, January of 2011 ‧
60,89€
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Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.

Dynamics Of International Advertising

Theoretical And Practical Perspectives

by Barbara Mueller

Property Description
ISBN: 9781453914953
Publisher: Peter Lang Inc., International Academic Publishers
Release Date: January of 2011
Language: English
Pages: 378
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Sociology
eBooks in English > Others
EAN: 9781453914953
Acessibilidade: Ver características de acessibilidade indicadas pelo editor