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Doctor Who: The Unfolding Event - Marketing, Merchandising And Mediatizing A Brand Anniversary eBook

by Matt Hills
language: english
Publisher: Palgrave Macmillan UK, July of 2015 ‧
59,61€
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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Doctor Who: The Unfolding Event - Marketing, Merchandising And Mediatizing A Brand Anniversary

by Matt Hills

Property Description
ISBN: 9781137463326
Publisher: Palgrave Macmillan UK
Release Date: July of 2015
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Palgrave Media & Culture Collection
Categories: eBooks in English > Tourist Guides and Maps > Europe
EAN: 9781137463326