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Design Of Business eBook
Why Design Thinking Is The Next Competitive Advantage
language: english
Publisher:
Harvard Business Review Press, October of 2009 ‧
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SYNOPSIS
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781422155110 |
| Publisher: | Harvard Business Review Press |
| Release Date: | October of 2009 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9781422155110 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
ABOUT THE AUTHOR
Roger L. Martin
Roger L. Martin é reitor da Rotman School of Management da Universidade de Toronto e consultor de vários CEO em estratégia, design, inovação e pensamento integrador.
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