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Deception In The Marketplace eBook
The Psychology Of Deceptive Persuasion And Consumer Self-Protection
language: english
Publisher:
TAYLOR & FRANCIS, December of 2015 ‧
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79,49€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781136648694 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | December of 2015 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Social Sciences and Humanities
>
Sociology
|
| EAN: | 9781136648694 |
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