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Deception In The Marketplace eBook

The Psychology Of Deceptive Persuasion And Consumer Self-Protection

by Peter Wright, David M. Boush e Marian Friestad
language: english
Publisher: Taylor and Francis Group, December of 2015 ‧
83,46€
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Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.

Deception In The Marketplace

The Psychology Of Deceptive Persuasion And Consumer Self-Protection

by Peter Wright, David M. Boush e Marian Friestad

Property Description
ISBN: 9781136648687
Publisher: Taylor and Francis Group
Release Date: December of 2015
Language: English
Format: eBook
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781136648687
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

PETER WRIGHT

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