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Customer Relationship Management eBook

by Kristin L. Anderson e Carol J. Kerr
language: english
Publisher: McGraw Hill LLC, September of 2001 ‧
27,83€
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Ebook for ADE
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

Customer Relationship Management

by Kristin L. Anderson e Carol J. Kerr

Property Description
ISBN: 9780071394123
Publisher: McGraw Hill LLC
Release Date: September of 2001
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Briefcase Books Series
Categories: eBooks in English > Economics, Finance and Accounting > Finances
eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9780071394123

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