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Crystallizing Public Opinion eBook

by Edward L. Bernays
language: english
Publisher: Start Publishing LLC, October of 2023 ‧
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In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated, the learned, the expert, the intellectual-is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.

Crystallizing Public Opinion

by Edward L. Bernays

Property Description
ISBN: 9781649742247
Publisher: Start Publishing LLC
Release Date: October of 2023
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Politics > Public Administration
eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781649742247
Acessibilidade: Ver características de acessibilidade indicadas pelo editor