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Creator'S Guide To Transmedia Storytelling: How To Captivate And Engage Audiences Across Multiple Platforms eBook

by Andrea Phillips
language: english
Publisher: McGraw Hill LLC, June of 2012 ‧
35,78€
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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.

Creator'S Guide To Transmedia Storytelling: How To Captivate And Engage Audiences Across Multiple Platforms

by Andrea Phillips

Property Description
ISBN: 9780071791533
Publisher: McGraw Hill LLC
Release Date: June of 2012
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Parenting > Social Animation and Adult Education
EAN: 9780071791533
Acessibilidade: Ver características de acessibilidade indicadas pelo editor