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Creating And Managing Superior Customer Value eBook

language: english
Publisher: EMERALD GROUP PUBLISHING LIMITED, November of 2008 ‧
104,66€
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Ebook for ADE
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

Creating And Managing Superior Customer Value

Property Description
ISBN: 9781848551732
Publisher: EMERALD GROUP PUBLISHING LIMITED
Release Date: November of 2008
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Advances In Business Marketing And Purchasing
Categories: eBooks in English > Management > Marketing
EAN: 9781848551732