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Craft Obsession eBook

The Social Rhetorics Of Beer

by Jeff Rice
Book eBook
language: english
Publisher: SOUTHERN ILLINOIS UNIVERSITY PRESS, November of 2016 ‧
34,44€
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Ebook for ADE
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

Craft Obsession

The Social Rhetorics Of Beer

by Jeff Rice

Property Description
ISBN: 9780809335299
Publisher: SOUTHERN ILLINOIS UNIVERSITY PRESS
Release Date: November of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Fiction > Linguistics and Philology
EAN: 9780809335299
Acessibilidade: Ver características de acessibilidade indicadas pelo editor