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Copycats eBook

How Smart Companies Use Imitation To Gain A Strategic Edge

by Oded Shenkar
language: english
Publisher: Harvard Business Review Press, June of 2010 ‧
39,68€
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In the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation. It shows how savvy imitators generate huge profits.

Copycats

How Smart Companies Use Imitation To Gain A Strategic Edge

by Oded Shenkar

Property Description
ISBN: 9781422160633
Publisher: Harvard Business Review Press
Release Date: June of 2010
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781422160633
Acessibilidade: Ver características de acessibilidade indicadas pelo editor