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Continuing To Broaden The Marketing Concept eBook

language: english
Publisher: Emerald Publishing Limited, September of 2020 ‧
125,86€
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. 

This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability. 

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.

Continuing To Broaden The Marketing Concept

Property Description
ISBN: 9781787548244
Publisher: Emerald Publishing Limited
Release Date: September of 2020
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Review Of Marketing Research
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781787548244

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