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Contextual Pricing: The Death Of List Price And The New Market Reality eBook

by Robert G. Docters, John G. Hanson, Cecilia Nguyen e Michael Barzelay
language: english
Publisher: McGraw Hill LLC, November of 2011 ‧
41,74€
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The most effective pricing methods in today's business landscape are based on the context of the sale, not based on a strict definition of the product's "value." This book explains how to make the switch from traditional list price to the superior method of contextual pricing for increased revenue and higher profits.

Contextual Pricing: The Death Of List Price And The New Market Reality

by Robert G. Docters, John G. Hanson, Cecilia Nguyen e Michael Barzelay

Property Description
ISBN: 9780071773263
Publisher: McGraw Hill LLC
Release Date: November of 2011
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Parenting > Social Animation and Adult Education
EAN: 9780071773263
Acessibilidade: Ver características de acessibilidade indicadas pelo editor