Capa do artigo Contemporary Marketing Strategy
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Contemporary Marketing Strategy eBook

Analyzing Consumer Behavior To Drive Managerial Decision Making

by Rajagopal
language: english
Publisher: Springer International Publishing, February of 2019 ‧
171,59€
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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

Contemporary Marketing Strategy

Analyzing Consumer Behavior To Drive Managerial Decision Making

by Rajagopal

Property Description
ISBN: 9783030119119
Publisher: Springer International Publishing
Release Date: February of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: Business And Management
Categories: eBooks in English > Management > Management and Organization
EAN: 9783030119119
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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