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Consumer Research eBook

Introspective Essays On The Study Of Consumption

by Morris B. Holbrook
language: english
Publisher: SAGE PUBLICATIONS, June of 1995 ‧
75,53€
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Ebook for ADE
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

Consumer Research

Introspective Essays On The Study Of Consumption

by Morris B. Holbrook

Property Description
ISBN: 9781452247434
Publisher: SAGE PUBLICATIONS
Release Date: June of 1995
Language: English
Pages: 432
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781452247434