Capa do artigo Consumer Nationalism In China

Consumer Nationalism In China eBook

Examining Its Critical Impact On Multinational Businesses

by Maggie Ying Jiang
language: english
Publisher: ANTHEM PRESS, May of 2024 ‧
OUT OF STOCK OR NOT AVAILABLE
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Consumer Nationalism In China

Examining Its Critical Impact On Multinational Businesses

by Maggie Ying Jiang

Property Description
ISBN: 9781839982866
Publisher: ANTHEM PRESS
Release Date: May of 2024
Language: English
Format: eBook
Categories: eBooks in English > Management > Public relations
eBooks in English > Management > Management and Organization
eBooks in English > Management > Marketing
EAN: 9781839982866

MAGGIE YING JIANG

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