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Consumer Insights Handbook eBook

Unlocking Audience Research Methods

by Danielle Sarver Coombs
language: english
Publisher: Bloomsbury Publishing (USA), June of 2021 ‧
59,61€
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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

Consumer Insights Handbook

Unlocking Audience Research Methods

by Danielle Sarver Coombs

Property Description
ISBN: 9781538145531
Publisher: Bloomsbury Publishing (USA)
Release Date: June of 2021
Language: English
Pages: 248
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Advertising
eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781538145531
Acessibilidade: Ver características de acessibilidade indicadas pelo editor