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Consumer Engineering, 1920s-1970s eBook

Marketing Between Expert Planning And Consumer Responsiveness

language: english
Publisher: Springer International Publishing, May of 2019 ‧
92,74€
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Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

Consumer Engineering, 1920s-1970s

Marketing Between Expert Planning And Consumer Responsiveness

Property Description
ISBN: 9783030145644
Publisher: Springer International Publishing
Release Date: May of 2019
Language: English
Format: eBook
File Format and Compatibility:
Collection: Worlds Of Consumption
Categories: eBooks in English > History > General History
eBooks in English > Tourist Guides and Maps > North America
EAN: 9783030145644
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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