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Consumer Demographics And Behaviour eBook

Markets Are People

by David A. Swanson, Farhat Yusuf e Jo M. Martins
language: english
Publisher: SPRINGER NETHERLANDS, November of 2011 ‧
171,59€
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This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.

Consumer Demographics And Behaviour

Markets Are People

by David A. Swanson, Farhat Yusuf e Jo M. Martins

Property Description
ISBN: 9789400718555
Publisher: SPRINGER NETHERLANDS
Release Date: November of 2011
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9789400718555