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Consumer Cosmopolitanism In The Age Of Globalization eBook
language: english
Publisher:
BUSINESS EXPERT PRESS, October of 2012 ‧
see product details
9,26€
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SYNOPSIS
Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781606493656 |
| Publisher: | BUSINESS EXPERT PRESS |
| Release Date: | October of 2012 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Management
>
Marketing
eBooks in English > Social Sciences and Humanities > Sociology |
| EAN: | 9781606493656 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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