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Consumer Behavior Theories eBook

Convergence Of Divergent Perspectives With Applications To Marketing And Management

by Rajagopal
language: english
Publisher: BUSINESS EXPERT PRESS, February of 2018 ‧
13,44€
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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Consumer Behavior Theories

Convergence Of Divergent Perspectives With Applications To Marketing And Management

by Rajagopal

Property Description
ISBN: 9781947441156
Publisher: BUSINESS EXPERT PRESS
Release Date: February of 2018
Language: English
Pages: 196
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
eBooks in English > Others
EAN: 9781947441156
Acessibilidade: Ver características de acessibilidade indicadas pelo editor