Capa do artigo Consumer Behavior: Building Marketing Strategy Ise
10% OFF

Consumer Behavior: Building Marketing Strategy Ise eBook

by Delbert Hawkins, Susan Bardi Kleiser e David Mothersbaugh
Book eBook
language: english
Publisher: MCGRAW-HILL EDUCATION, January of 2023 ‧
47,69€
10% OFF CARD
IMMEDIATE AVAILABILITY
Ebook for ADE
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.  The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0. 

Consumer Behavior: Building Marketing Strategy Ise

by Delbert Hawkins, Susan Bardi Kleiser e David Mothersbaugh

Property Description
ISBN: 9781266479328
Publisher: MCGRAW-HILL EDUCATION
Release Date: January of 2023
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781266479328
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

DELBERT HAWKINS

SEE MORE TITLES BY THIS AUTHOR

SUSAN BARDI KLEISER

SEE MORE TITLES BY THIS AUTHOR

DAVID MOTHERSBAUGH

SEE MORE TITLES BY THIS AUTHOR