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Competitive Strategies eBook
Managing The Present, Imagining The Future
language: english
Publisher:
Palgrave Macmillan UK, November of 2012 ‧
see product details
59,61€
10% OFF
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780230354586 |
| Publisher: | Palgrave Macmillan UK |
| Release Date: | November of 2012 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Collection: | Bocconi On Management |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9780230354586 |
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