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Commercialisation And Innovation Strategy In Small Firms eBook
Learning To Manage Uncertainty
Book
eBook
language: english
Publisher:
Springer Nature Singapore, June of 2022 ‧
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158,34€
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Ebook for ADE
SYNOPSIS
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "best practice" models of NPD and commercialisation.
The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9789811926518 |
| Publisher: | Springer Nature Singapore |
| Release Date: | June of 2022 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Business And Management |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9789811926518 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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