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Changing Strategies Of International Business eBook
How Mnes Manage In A Changing Commercial And Political Landscape
language: english
Publisher:
Springer International Publishing, January of 2019 ‧
see product details
145,09€
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Ebook for ADE
SYNOPSIS
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030039318 |
| Publisher: | Springer International Publishing |
| Release Date: | January of 2019 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | The Academy Of International Business |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9783030039318 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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