adicionar à lista de desejos
Budget Constraints And Optimization In Sponsored Search Auctions eBook
language: english
Publisher:
ELSEVIER SCIENCE, November of 2013 ‧
see product details
100,69€
10% OFF
CARD
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780124115040 |
| Publisher: | ELSEVIER SCIENCE |
| Release Date: | November of 2013 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Computing
>
Internet
|
| EAN: | 9780124115040 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |