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Budget Constraints And Optimization In Sponsored Search Auctions eBook

by Feiyue Wang e Yanwu Yang
language: english
Publisher: ELSEVIER SCIENCE, November of 2013 ‧
100,69€
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Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

Budget Constraints And Optimization In Sponsored Search Auctions

by Feiyue Wang e Yanwu Yang

Property Description
ISBN: 9780124115040
Publisher: ELSEVIER SCIENCE
Release Date: November of 2013
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Computing > Internet
EAN: 9780124115040
Acessibilidade: Ver características de acessibilidade indicadas pelo editor