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Brands Laid Bare eBook

Using Market Research For Evidence-Based Brand Management

by Kevin Ford
language: english
Publisher: WILEY, May of 2005 ‧
51,68€
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By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first hand research evidence, this work provides a framework for understanding what people are really looking for from a brand.

Brands Laid Bare

Using Market Research For Evidence-Based Brand Management

by Kevin Ford

Property Description
ISBN: 9780470014387
Publisher: WILEY
Release Date: May of 2005
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470014387