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Brands Laid Bare eBook
Using Market Research For Evidence-Based Brand Management
language: english
Publisher:
WILEY, May of 2005 ‧
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51,68€
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Ebook for ADE
SYNOPSIS
By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first hand research evidence, this work provides a framework for understanding what people are really looking for from a brand.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470014387 |
| Publisher: | WILEY |
| Release Date: | May of 2005 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
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Management
>
Management and Organization
|
| EAN: | 9780470014387 |
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