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Branding eBook
A Very Short Introduction
language: english
Publisher:
OUP Oxford, June of 2017 ‧
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9,92€
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Ebook for ADE
SYNOPSIS
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780191066993 |
| Publisher: | OUP Oxford |
| Release Date: | June of 2017 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Very Short Introductions |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9780191066993 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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