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Branding As Communication eBook

by Susan B. Barnes
language: english
Publisher: Peter Lang Inc., International Academic Publishers, June of 2017 ‧
58,73€
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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.

Branding As Communication

by Susan B. Barnes

Property Description
ISBN: 9781433138270
Publisher: Peter Lang Inc., International Academic Publishers
Release Date: June of 2017
Language: English
Pages: 218
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Art > Arts in General
EAN: 9781433138270
Acessibilidade: Ver características de acessibilidade indicadas pelo editor