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Branded Content eBook

The Fateful Merging Of Media And Marketing

by Jonathan Hardy
language: english
Publisher: TAYLOR & FRANCIS, August of 2021 ‧
52,99€
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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

Branded Content

The Fateful Merging Of Media And Marketing

by Jonathan Hardy

Property Description
ISBN: 9781317278887
Publisher: TAYLOR & FRANCIS
Release Date: August of 2021
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > History > General History
eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781317278887
Acessibilidade: Ver características de acessibilidade indicadas pelo editor