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Brand Hollywood eBook

Name: Brand Hollywood
Price: 54.31 EUR
Author: Paul Grainge
ISBN: 9781134258963

Selling Entertainment In A Global Media Age

by Paul Grainge

language: english

Publisher: TAYLOR & FRANCIS, October of 2007 ‧ see product details

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SYNOPSIS

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

DETAILS

Brand Hollywood

Selling Entertainment In A Global Media Age

by Paul Grainge
Property	Description
ISBN:	9781134258963
Publisher:	TAYLOR & FRANCIS
Release Date:	October of 2007
Language:	English
Format:	eBook
File Format and Compatibility:	ePUB para ADE
Categories:	eBooks in English > Tourist Guides and Maps > North America
EAN:	9781134258963
Acessibilidade:	Ver características de acessibilidade indicadas pelo editor

PAUL GRAINGE

Monochrome Memories

Paul Grainge

BLOOMSBURY PUBLISHING PLC

66,70€

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Ajustes visuais : Não foi disponibilizada qualquer informação sobre a possibilidade de modificar aparência visual do texto e das páginas.

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INFORMAÇÕES ADICIONAIS

Brand Hollywood is working towards, but does not yet fully meet the AA level of the Web Content Accessibility Guidelines. It is a complex book with images, lists, endnotes, references, cross-references, backlinks and hyperlinks. Some images may appear on pages different from the print version. No images have short descriptions. Linked DOIs are provided, but not uniquely identified. In-text citations are linked, however backlinks only return to the first in-text citation. Para mais informações sobre a acessibilidade deste produto, entre em contato com o editor: [email protected]. Quebras de página incluídas.