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Brand Gap, Revised Edition, The eBook

by Marty Neumeier
language: english
Publisher: PEARSON EDUCATION, August of 2005 ‧
37,09€
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Ebook for ADE
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

Brand Gap, Revised Edition, The

by Marty Neumeier

Property Description
ISBN: 9780321648822
Publisher: PEARSON EDUCATION
Release Date: August of 2005
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9780321648822
Acessibilidade: Ver características de acessibilidade indicadas pelo editor