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Beating Low Cost Competition eBook

How Premium Brands Can Respond To Cut-Price Rivals

by Adrian Ryans
language: english
Publisher: WILEY, August of 2009 ‧
33,13€
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Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.

Beating Low Cost Competition

How Premium Brands Can Respond To Cut-Price Rivals

by Adrian Ryans

Property Description
ISBN: 9780470687611
Publisher: WILEY
Release Date: August of 2009
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470687611
Acessibilidade: Ver características de acessibilidade indicadas pelo editor