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The Politics Of Ambivalence In A Brand Culture

by Sarah Banet-Weiser
Publisher: New York University, November of 2012 ‧
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Argues that brands are about culture as much as they are about economics

Authentic(Tm)

The Politics Of Ambivalence In A Brand Culture

by Sarah Banet-Weiser

Property Description
ISBN: 9780814739372
Publisher: New York University
Release Date: November of 2012
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Critical Cultural Communication
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780814739372

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