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Ambush Marketing & The Mega-Event Monopoly eBook

How Laws Are Abused To Protect Commercial Rights To Major Sporting Events

by Andre M. Louw
language: english
Publisher: T.M.C. ASSER PRESS, June of 2012 ‧
131,84€
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Examines ambush marketing of events and the law's treatment of ambushing (specifically in the form of sui generis event legislation). This ttitle questions the legitimacy of the creation of statutory 'association rights' to mega-events, and considers potential future developments in respect of the law's treatment of mega-event commercialisation.

Ambush Marketing & The Mega-Event Monopoly

How Laws Are Abused To Protect Commercial Rights To Major Sporting Events

by Andre M. Louw

Property Description
ISBN: 9789067048644
Publisher: T.M.C. ASSER PRESS
Release Date: June of 2012
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Asser International Sports Law Series
Categories: eBooks in English > Management > Hospitality and Tourism
EAN: 9789067048644